{"id":668,"date":"2014-04-04T17:50:30","date_gmt":"2014-04-04T14:50:30","guid":{"rendered":"http:\/\/adviko.by\/blog\/?p=668"},"modified":"2021-08-25T17:29:28","modified_gmt":"2021-08-25T14:29:28","slug":"ocenka-stoimosti-reklamnoj-kampanii-v-google-adwords","status":"publish","type":"post","link":"https:\/\/adviko.by\/blog\/2014\/04\/ocenka-stoimosti-reklamnoj-kampanii-v-google-adwords\/","title":{"rendered":"\u041e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Adwords"},"content":{"rendered":"<p>\u041e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u043b\u043e\u0436\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430. \u0415\u0441\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u044b \u0437\u0430\u043c\u0435\u043d\u044f\u0435\u043c \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u043c\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0432\u0441\u0435 \u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u0434\u043e \u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u044b\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439.<\/p>\n<p>\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u0442\u043e\u0438\u0442 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0446\u0435\u043d\u044b \u043a\u043b\u0438\u043a\u0430 (\u043e\u0441\u044c \u0445) \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043b\u0438\u043a\u043e\u0432 \u0437\u0430 \u044d\u0442\u0443 \u0446\u0435\u043d\u0443 (\u043e\u0441\u044c \u0443). \u041e\u0431\u044b\u0447\u043d\u043e \u0433\u0440\u0430\u0444\u0438\u043a \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u0434\u0430\u043b\u0435\u043d\u043d\u043e \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0442\u044c \u043b\u043e\u0433\u0430\u0440\u0438\u0444\u043c\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0444\u0443\u043d\u043a\u0446\u0438\u044e. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0439\u0441\u0442\u0432 \u044d\u0442\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0434\u0435\u043b\u0430\u0442\u044c \u0432\u0435\u0440\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437.<\/p>\n<p><a href=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-669 alignnone\" src=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate.png\" alt=\"\u043e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430\" width=\"600\" height=\"225\" srcset=\"https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate.png 600w, https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-300x112.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u041c\u044b \u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e \u043f\u0440\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0434\u0435\u043d\u044c \u0432 1,13$ \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c 101 \u043f\u043e\u043a\u0430\u0437 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0447\u0442\u0438 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u043a. \u0415\u0441\u043b\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u044d\u0442\u0438 \u0446\u0438\u0444\u0440\u044b \u0432 \u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434, \u0442\u043e, \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e, \u0437\u0430 34$ \u043c\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 3000 \u0440\u0430\u0437 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u043c \u043d\u0430 \u0441\u0430\u0439\u0442 30 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u0412 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0435, \u044d\u0442\u043e \u043d\u0435\u043f\u043b\u043e\u0445\u043e. \u041d\u043e \u0435\u0441\u0442\u044c \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u0430 \u0441\u0430\u0439\u0442 \u043d\u0435 30 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439, \u0430 45.<\/p>\n<p><a href=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-672 alignnone\" src=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-2.png\" alt=\"\u043e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430\" width=\"600\" height=\"225\" srcset=\"https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-2.png 600w, https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-2-300x112.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u0427\u0438\u0441\u043b\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u0432 1,5 \u0440\u0430\u0437\u0430, \u0437\u0430 \u043c\u0435\u0441\u044f\u0446 \u0441\u0430\u0439\u0442 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442 45 \u0447\u0435\u043b\u043e\u0432\u0435\u043a. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043c\u0435\u0441\u044f\u0446 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 77$. \u041f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0447\u0442\u0438 \u0432 2,3 \u0440\u0430\u0437\u0430. \u0413\u0440\u0430\u0444\u0438\u043a \u044d\u0442\u043e \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442.<\/p>\n<p>\u0412\u044b\u0432\u043e\u0434 \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u044b\u0439 \u2014 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u0431\u044e\u0434\u0436\u0435\u0442 \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u043c\u044b <em>\u043d\u0438\u043a\u043e\u0433\u0434\u0430<\/em> \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 (\u043a\u043b\u0438\u043a\u043e\u0432 \u0431\u0443\u0434\u0435\u043c <em>\u0432\u0441\u0435\u0433\u0434\u0430<\/em> \u043c\u0435\u043d\u044c\u0448\u0435).<\/p>\n<p>\u0415\u0441\u0442\u044c \u0438 \u0432\u0442\u043e\u0440\u043e\u0439 \u0432\u044b\u0432\u043e\u0434, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0430\u043b\u043e \u043a\u0442\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0435 \u0437\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0430 2,47$. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u0441 \u043d\u0430\u0448\u0438\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c, \u0435\u0441\u043b\u0438 \u043c\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430, \u0441 2,47 \u0434\u043e 4,99$. \u0412\u044b \u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0435, \u0447\u0442\u043e \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u0432 2 \u0440\u0430\u0437\u0430 \u0441 34$ \u0434\u043e 68$?<\/p>\n<p>\u0421\u043c\u043e\u0442\u0440\u0438\u043c \u0433\u0440\u0430\u0444\u0438\u043a.<\/p>\n<p><a href=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-674 alignnone\" src=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-31.png\" alt=\"\u043e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430\" width=\"600\" height=\"225\" srcset=\"https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-31.png 600w, https:\/\/adviko.by\/blog\/wp-content\/uploads\/2014\/04\/adwords-estimate-31-300x112.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446 \u0441\u0442\u0430\u043b\u043e 52, \u0431\u044e\u0434\u0436\u0435\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 143$. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430\u0441\u044c \u0432 2 \u0440\u0430\u0437\u0430, \u0431\u044e\u0434\u0436\u0435\u0442 \u2014 \u0432 4,2 \u0440\u0430\u0437\u0430.<\/p>\n<p>\u0412\u0430\u0436\u043d\u043e \u043e\u0447\u0435\u043d\u044c \u0447\u0435\u0442\u043a\u043e \u043e\u0441\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u043d\u0430 \u0445\u043e\u0442\u044c 10% \u043c\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u043c \u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442. \u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u043e \u0442\u043e\u0439 \u043f\u0440\u0438\u0447\u0438\u043d\u0435, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u043c\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u043d\u0430\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f: \u0430) \u0447\u0430\u0449\u0435; \u0431) \u043d\u0430 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0445. \u042d\u0442\u043e \u0432\u0441\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n<p><a href=\"\/\/adviko.by\/seo.html\">\u0418 \u043d\u0430\u043f\u043e\u0441\u043b\u0435\u0434\u043e\u043a \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u043e\u0435 \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435. \u041c\u0435\u0436\u0434\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u0432 34$ \u0438 143$ \u043b\u0435\u0436\u0438\u0442 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