{"id":961,"date":"2015-01-23T11:04:56","date_gmt":"2015-01-23T08:04:56","guid":{"rendered":"http:\/\/adviko.by\/blog\/?p=961"},"modified":"2015-02-18T18:14:29","modified_gmt":"2015-02-18T15:14:29","slug":"kak-izmenilas-reklamnaya-strategiya-kompanij-v-krizis","status":"publish","type":"post","link":"https:\/\/adviko.by\/blog\/2015\/01\/kak-izmenilas-reklamnaya-strategiya-kompanij-v-krizis\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043a\u0440\u0438\u0437\u0438\u0441"},"content":{"rendered":"<p><a href=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2015\/01\/6125076334_73fae34738_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-963 size-full\" src=\"\/\/adviko.by\/blog\/wp-content\/uploads\/2015\/01\/6125076334_73fae34738_b.jpg\" alt=\"6125076334_73fae34738_b\" width=\"600\" height=\"223\" srcset=\"https:\/\/adviko.by\/blog\/wp-content\/uploads\/2015\/01\/6125076334_73fae34738_b.jpg 600w, https:\/\/adviko.by\/blog\/wp-content\/uploads\/2015\/01\/6125076334_73fae34738_b-300x112.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u0421 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043a\u0440\u0438\u0437\u0438\u0441\u0430 \u043f\u0440\u043e\u0448\u043b\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u0435\u0441\u044f\u0446\u0430. \u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f, \u043a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u043d\u0435 \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u0430\u0441\u044c. \u041c\u044b \u0437\u0430\u0434\u0430\u043b\u0438\u0441\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c, \u043a\u0430\u043a \u0436\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043a\u0440\u0438\u0437\u0438\u0441? \u041f\u0440\u043e\u0432\u0435\u0434\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 214 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435.<\/p>\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u0433\u0440\u0443\u043f\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443:<\/p>\n<ol>\n<li>\u0421\u0430\u043c\u0430\u044f \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f (\u043f\u043e\u0440\u044f\u0434\u043a\u0430 4% \u043e\u0442 \u043e\u0431\u0449\u0435\u0439 \u043c\u0430\u0441\u0441\u044b) \u0433\u0440\u0443\u043f\u043f\u0430 \u0441\u043d\u0438\u0437\u0438\u043b\u0430 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443;<\/li>\n<li>\u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c (\u0431\u043e\u043b\u0435\u0435 60%) \u043f\u043e\u043a\u0430 \u043d\u0435 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0438\u0445 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432 \u0441\u043b\u0435\u0434 \u0437\u0430 \u0440\u043e\u0441\u0442\u043e\u043c \u043a\u0443\u0440\u0441\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u0430;<\/li>\n<li>\u0422\u0440\u0435\u0442\u044c\u044f \u043f\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442\u0438 \u0433\u0440\u0443\u043f\u043f\u0430 (24%) \u2014 \u0443\u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 30 \u0438 \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432;<\/li>\n<li>\u0427\u0435\u0442\u0432\u0435\u0440\u0442\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 (11%) \u2014 \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u043e\u0442 \u043e\u0444\u0444\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0430 \u0432\u0435\u0441\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f;<\/li>\n<li>\u041f\u044f\u0442\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 (0,4%) \u2014 \u043e\u0442 \u0431\u0435\u0437\u044b\u0441\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u043d\u044f\u043b\u0430\u0441\u044c \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u0441\u043f\u0430\u043c\u0430. \u0411\u0435\u0441\u043f\u043e\u043b\u0435\u0437\u043d\u043e, \u0437\u0430\u0442\u043e \u0434\u0435\u0448\u0435\u0432\u043e. :)<\/li>\n<\/ol>\n<p>\u0410 \u043a \u043a\u0430\u043a\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043a\u0440\u0438\u0437\u0438\u0441\u0430 \u043f\u0440\u043e\u0448\u043b\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u0435\u0441\u044f\u0446\u0430. \u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f, \u043a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u043d\u0435 \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u0430\u0441\u044c. \u041c\u044b \u0437\u0430\u0434\u0430\u043b\u0438\u0441\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c, \u043a\u0430\u043a \u0436\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043a\u0440\u0438\u0437\u0438\u0441? \u041f\u0440\u043e\u0432\u0435\u0434\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 214 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u0433\u0440\u0443\u043f\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443: \u0421\u0430\u043c\u0430\u044f \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f (\u043f\u043e\u0440\u044f\u0434\u043a\u0430 4% \u043e\u0442 \u043e\u0431\u0449\u0435\u0439 \u043c\u0430\u0441\u0441\u044b) \u0433\u0440\u0443\u043f\u043f\u0430 \u0441\u043d\u0438\u0437\u0438\u043b\u0430 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443; \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f 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